Fresh Outlook Foundation

C5H2O – A Formula for Water Management

In scientific terms, C5H20 is a molecular formula. In human terms, however, it’s a formula that combines the human elements of creativity, communication, consultation, consensus, and collaboration with traditional approaches to maximize water management efforts. Arguably, people throughout the ages have talked with one another about common water concerns, and have worked together to achieve […]

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Fresh Outlook Foundation

More People Are Hitting the Bottle

On the label there’s an image of a mountain glacier, snow capped mountains, or perhaps a pristine mountain lake. The label may also contain words like: clear, refreshing, healthy, pure, and natural. When you combine these images with aggressive marketing campaigns that promote the benefits of drinking their products, it’s little wonder the bottled water […]

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Fresh Outlook Foundation

Water is a Basic Human Right!

Lack of access to safe drinking water is a situation that plagues approximately 783 million people, many of them being among the world’s poorest. Additionally, 2.5 billion people lack access to improved sanitation. The use of contaminated water causes many serious diseases, which results in the death of millions of people every year. The lack […]

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Fresh Outlook Foundation

Women’s Involvement Key to Sustainable Water Management

In many countries, men and women have different roles pertaining to the use and management of water. Because of these different roles and the way they are assessed, women are often left out of the decision-making process when water issues are discussed. In addition, women’s water needs are often given a lower priority than men’s. […]

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