Fresh Outlook Foundation

Flushing Our Environment Down the Drain

When one considers the source of water pollution, industrial operations quickly come to mind. However, municipal wastewater effluents are also a significant source of contamination. In fact, some pollutant levels in these effluents have been found to be many times higher than those in untreated industrial wastewaters. Although many municipalities utilize advanced processes to treat […]

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Fresh Outlook Foundation

PPCPs Are Turning Our Water Into Chemical Soup

Studies undertaken in several countries have detected a wide range of pharmaceuticals and personal care products (PPCP’s) in surface water, groundwater, and even drinking water systems. The levels of these chemicals appear to be relatively low, however, due to their reactive nature, continual presence in the environment, and unknown effects on both humans and aquatic […]

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Fresh Outlook Foundation

C5H2O – A Formula for Water Management

In scientific terms, C5H20 is a molecular formula. In human terms, however, it’s a formula that combines the human elements of creativity, communication, consultation, consensus, and collaboration with traditional approaches to maximize water management efforts. Arguably, people throughout the ages have talked with one another about common water concerns, and have worked together to achieve […]

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Fresh Outlook Foundation

More People Are Hitting the Bottle

On the label there’s an image of a mountain glacier, snow capped mountains, or perhaps a pristine mountain lake. The label may also contain words like: clear, refreshing, healthy, pure, and natural. When you combine these images with aggressive marketing campaigns that promote the benefits of drinking their products, it’s little wonder the bottled water […]

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